Guest Post 8: Tick-Tok

As Singaporeans, it is not unusual for us to be deeply passionate towards food and especially dishes with a distinctly local flavour. Often our strong feelings are manifested in the long queues that seem to run endlessly in front of that popular Hokkien Mee Stall (a unique local dish). It might seem trite or even banal that an aspect of our cultural identity can be found in something as basic as human subsistence but at the end of the day, we make no apologies about this.

So as we go for the next must-try dish, there are always others who are thinking the same- in this case, the people in front of you in the line. Yet, is queueing a problem that needs to be solved? It can be an inconvenience, a physical annoyance but at its very heart, queueing impacts people mostly on the psychological level.

We recognise this and with Ticktok, we can help make queueing for food much more bearable. This is because the discomfiture of waiting is not so much grounded in terms of duration but more so on the unsettledness while you queue. In some sense, it is probably the same reason why red traffic lights in Korea have a countdown feature that is displayed prominently to drivers.

With Ticktok developed, we want to provide the very first smartphone app that gives live, accurate and comprehensive queue time information on Singapore’s food and beverage establishments. To date, we have amassed data on more than 8,000 outlets across various parts of Singapore and we will be moving ahead with crowdsourcing. This means that users will be sharing queue information with Ticktok and on our end we will amalgamate the data nicely to present accurate and useful information for everyone.

But providing queue information alone is definitely not enough. We designed Ticktok to be highly location sensitive and the app presents recommendations to users based on their proximity to the nearest FandB places. We also want to help our users in the decision-making process by informing them if a place will be worth the wait through a very simple and elegant food review function.

Now, you must be wondering about Ticktok’s business model. Well, one thing for sure is the app is going to be free and will always remain so. At this juncture, we are concentrating on creating as much value as possible to our users and position Ticktok as an informative app. Once we have achieved this, we will be able to build features and services around our core value proposition that we can monetize. For instance, with a sizable active user base, Ticktok will be able to provide analytic solutions and targeted marketing advisory services to major players in the F&B marketplace.

We are working very hard to create a revolutionary change in the F+B scene in Singapore. Stay tuned, visit our website (http://ticktok.com.sg) and like our Facebook page for more updates (https://www.facebook.com/TicktokSG). We know that Parin’s blog has quite an array of readers and we will love your feedback (enquiries@ticktok.com.sg).

- Junguang, Jun Kiat and Zi Xin

Background information:

Both Junguang and Jun Kiat are recent graduates from the Singapore Management University (SMU) while Zi Xin is completing his penultimate year in SMU as well.

In their previous lives:

Junguang was an analyst with a couple of international financial institutions; more recently, he worked directly under the chief investment officer for an asset management company.

Jun Kiat was the creative director of Reactive.design and has 6 years of experience dealing with branding and advertising for a variety of companies across multiple industries.

Zi Xin was a visiting researcher to the University of Queensland; in the past couple of years, he had completed IT projects with a consulting firm and an international bank.