21.2.12

Biggest Chinese Ad Spenders 2012



I now understand why everytime I watch a video on Tudou there is a preroll ad for either KFC or some shampoo!

Full article: http://goo.gl/oVS70

Major advertisers including L'Oréal, KFC and China Mobile boosted their traditional media adspend in China last year, and thus came among the leaders in the country's expenditure charts.  According to CTR, the research company, total advertising expenditure levels rose by 13% in 2011, outstripping the country's annual economic growth rate of 9.2%. It predicted ad revenues would rise by a further 11% this year.This chimes with Warc's latest International Ad Forecast, released earlier this week, which predicted adspend growth of 11.5% for China in 2012.

L'Oréal, the beauty giant, was the biggest advertiser of 2011, and increased its spending by 38%. KFC, the fast-food chain, was second, and delivered a 10% expansion. Olay, Procter & Gamble's cosmetics brand, was down by 15%, in third, while Wahaha, the beverage group, was up by 16% in fourth. China Mobile, the telco, completed the top five, raising its outgoings by 5%.

Yili, the dairy firm, was up 17% and, Master Kong, the food and beverage specialist, logged a 6% lift, but Sanchine, the healthcare firm, registered a 4% decline. McDonald's, the quick service chain, saw an 18% hike in expenditure, and made up the top ten.