9.2.11

When will the "death of email" die?

According to comScore, usage of web-based email plummeted again last year. The "email is dying" crowd is out in full force, once again promoting the notion that the mobile phone and social media are making email irrelevant.


ComScore's numbers are pretty dramatic: usage was down nearly 60% amongst teens aged 12 to 17, and dropped 18% for those aged 18 to 25. Even 'older' folks got into the act, with usage amongst 35 to 40 year olds and 45 to 54 year olds declining 8% and 12%, respectively.

But does this really mean that email is dying a not-so-slow death? If you just like numbers without context, yes. If you actually care about analysis, the story is much more interesting.

(Full story here)