21.12.10

The Dress Rehearsal






While writing my INSEAD application essays, I decided to execute an idea that I had around CV writing and careers coaching. Almost 12 months later, Captain-CV.com continues to grow rapidly in terms of revenue and user base.
From our small UK launch in February, we have now had 32k website visitors from over 61 countries. I would never have guessed that we had a captive audience in Algeria, Panama, Kuwait, Hong Kong or Azerbaijan!
This exercise has taught me a lot about sales, marketing, branding, customer service and social networking. I have also thought carefully about affiliate networks, sponsorship and operational efficiency. Please share your views and ideas on the site!

I have posted some useful resources below:
Site (English, Chinese, Japanese) - www.captain-cv.com
Facebook Fan Page - www.facebook.com/CaptainCV